Here is an example of what I have been receiving in my inbox lately, from established companies / start-ups / sponsors / suppliers:
“Hi Mango we at XXXX love your style and fashion! You are one of the few hand-selected bloggers to collaborate with us to be a part of an amazing campaign competition – all you need to do is compile multiple blog posts promoting XXXX, join our website and be active, & promote XXXX on all of your social networking sites! The winner will be selected and announced winner of the campaign ! “
Let me get this straight.
1) you want me to promote your website on all of my social media platforms and my blog. Not just one – but multiple posts.
2) You want me to do #1 FOR FREE so I could win the “glory” of being named “winner of the campaign”.
Uh…. how about….. no.
Yes, I understand that these companies are just starting up their business and probably don’t have adequate resources to engage in a financial collaboration with selected bloggers. However, the whole concept of “collaboration” stems from its definition of working together with stakeholders in an joint effort, with added value to ALL stakeholders, not just one (i.e. the company).
To me, this seems very unprofessional and ignorant of basic business strategies – you want someone to work hard for you? You have to compensate them. Now before you start thinking I’m all about $$$$, I’m not. A lot of times people misinterpret and are misinformed about the other components of compensation, including:
- blog publicity (only if your company is famous. If I’m more established than you, why would I want publicity from you?)
- An exchange of goods (Do you own a fashion / makeup company? How does providing store credits/discounts/free samples sound?)
Would YOU do anything for free? Would YOU be ok If I asked you to publicize my blog on your website multiple times, then just sit and wait for the cashflow to MY blog when YOU’VE done all the work for free? I don’t think so.
If anyone disagrees with me,
PLEASE CONTACT ME I WOULD LOVE TO “COLLABORATE” WITH YOU!!!!
That being said, I have never taken on a collaboration with a sponsor if I don’t believe in the quality of their products, or if I am being forced to “promote” them. I have also, never been financially compensated for any of my posts. More often than not, I would have to turn down a legit sponsor (even with an attractive package) if I don’t think I can do a good job; if the style does not fit me; if communication is terrible…. etc.
But I would rather turn down LEGITIMATE sponsors who know what they’re doing, than to collaborate with UNPROFESSIONAL people who strictly demand and don’t offer.
Some may say I’m heartless.
I say I’m protecting the reputation, quality, and credibility of me as a person, and my blog.